Bruce Telephone Company (BTC) and We Connect Communications, subsidiaries of Fail Telecommunications Corporation, are rebranding (along with their parent company) to Arriva Connect (Arriva).

Arriva, which translates to arrive, represents the company’s arrival into the next generation of new, enhanced telecommunications and connections. With the same team and exceptional service, the new name and logo reflect the company’s century-long commitment to telecommunications in Calhoun County and its future focus, which includes significant investment already underway in ongoing fiber projects. Arriva Connect will both improve current services and provide broadband connectivity to thousands more unserved households in the future.

“Our rebranding is much more than a simple name change. It’s redefining who we are and who we are becoming, which is more than just your local telephone provider”, said Arriva Chief Marketing Officer Ali Alexander Phillips. “Today’s user wants fast, reliable internet at an easily affordable price for working remotely, online education, gaming, entertainment, and staying connected to friends and loved ones across the world.”  By the end of 2025, Arriva will provide a fiber broadband connection with gigabit speed capability to every customer in the BTC and We Connect footprints, offering a reliable connection nearly 100 times faster than typical copper DSL connections. Ali continued, “BTC and We Connect’s rebranding to a centralized name moves us towards more efficient and optimized operations and an enhanced customer experience. Arriva solidifies and clarifies our commitment to providing world-class connections via more than just a telephone line.”

“As we enhance the customer experience and bring new offerings to the Bruce and Northern Calhoun County area, our services will be provided with the same touch and feel from the local faces our customers already know,” said Arriva Director of Field Operations Jay Vanlandingham. “We are investing in both our future and our children’s future while bringing top-tier connectivity to our service area.”

For more information, visit our brand-new website www.goarriva.com. Customers can anticipate a seamless transition experience, characterized by a smooth onboarding process and continued excellence in service.

About Arriva Connect

As a 100-year-old, fourth-generation, woman-owned family business based in Mississippi, Arriva Connect stands as a bridge between the past and the future. More than a service provider, Arriva is a conduit for growth and innovation. With roots that trace back to a simple commitment to service and connection in small-towns across Mississippi, the legacies of Bruce Telephone Company and We Connect Communications will continue to thrive as Arriva, embracing innovation and growth while preserving core values of fairness and integrity. With an unwavering mission to deliver exceptional service, support the communities served, and light the path to brighter futures, the Arriva team believes in the power of connection to empower communities and transform lives.